Sri Lanka Tourism Promotion Bureau, as the main stakeholder for promoting Sri Lanka all across the Globe celebrated the World Tourism Day on 27th September 2024 ,  with simplicity and elegance, by offering sweets , gifts and memorabilia to each tourist who arrived at the Airport to mark the occasion. A special celebration was held at the Bandaranaike International Airport, amidst the presence of Ms . Madubhani Perera , Director PR of SLTPB, Ms. Harindra Wijewardene , Deputy Director TIC , and all the Tourist Information Centre officials, (TIC)  and Media . The special activities were held from 8.30 am to 4 pm and the foreign visitors enjoyed the experience very much also by partaking in the cultural performances which was a novel experience for them. The main purpose of arranging these activities was to allow the foreign tourists to experience the Sri Lankan Culture. The TIC officials at the BIA interacted in a very friendly manner with the tourists to make them feel at home. The Selfie corner provided a amazing experience for the tourists to cherish the memories of this particular special day spent in Sri Lanka, on the first day of their arrival. Similar celebrations were also held in Kandy TIC , where the Foreign visitors who visited Kandy were offered sweetmeats and were warmly welcomed with garlands . They were thoroughly impressed with the welcome they got with both occasions and also keenly participated in taking photos with the TIC officials of both TIC centers. The celebrations in Kandy was a collaborative effort with the Sri Dalada Maligawa to welcome touristas and allow them to experience a bit of Sri Lankan culture. Thus, the World Tourism Day on 27th September 2024, which is of great significance to Sri Lanka Tourism, which is the main Tourism stakeholder of the country, and is committed to take Sri Lankas name across the world, was celebrated in a simple yet elegant style with the foreign visitors who contribute a great deal to promote Sri Lanka as one of the best Tourist destinations of the world. 

As a result of Sri Lanka Tourism Promotion Bureau (SLTPB) which is the main promotional arm of Sri Lanka Tourism, Up to now the number of tourist arrivals have passed the one million mark and the latest results indicates a number of 1,462,623 tourist arrivals from 1st to 25th of September 2024.