Under the new minister of Tourism John Ameratunga, Sri Lanka Tourism launched a unique private - public partnership driven marketing activity on the number one source market -Germany. The $92 billion worth source market with a per capita expenditure of $1,137 dollars a multi media backed, multi city road show was launched in Munich, Stuttgart, Dusseldorf, Frankfurt, Hamburg and Berlin said Chairman Sri Lanka Tourism Promotions a Bureau Dr. Rohantha Athukorala. 

 

The Road show launch in Munich with Sri Lankan culture and heritage 

 

19 top Sri Lankan Destination Marketing Companies( DMC's) met 127 key German DMC's and journalists for future business with Sri Lanka. This will then be followed up with a 4 months strong advertising blitz on the Deutsche Bahn that cuts across the key markets in Germany to make Sri Lanka a top of the mind destination among German travellers said Athukorala. To support this below this activity an online global Youtube advertising competition themed " My dream vacation on Sri Lanka " is been launched partnering google so that the different experiences of a traveller in Sri Lanka can be show cased to the world. If we can kick in the global branding and communication campaign by December this year I am confident that in 2016 we can attract the $250 dollar tourist than the current $160 dollar visitor he said.

 The launch of the Sri Lanka Tourism road show in Germany

Around two-thirds of Germans have the financial means to travel with more than 80 million Germans Travellers taking vacations at least once last year. Sri Lanka has a market share of less that 1% in Germany which is the opportunity Sri Lanka must target voiced Athukorala. Given the aging society, the long haul market accounts for more than 60% which is why engagement with DMC's is important.  Sri Lanka is currently registering a visitors growth of 13.5%  at 65,556 guests as at end July 2015 said the Sri Lanka Tourism Promotions Bureau in a communique.

 Pitching for future business by the private sector

 

 

The focussed one-2-one session

 

 

The Sri Lankan tourism team in Germany driving the top global source market

 

 

H.E Karunatileka Amunugama with the board of Director Sri Lanka Tourism promotions Bureau and Director Marketing Madubani Perera