A glimpse of the attractive Sri Lanka pavilion

Sri Lanka Tourism participated at ITB ASIA Travel Fair in Singapore from 16 – 18th October, 2019 with 10 Sri Lankan Industry participants. Sri Lanka’s participation at the fair was a collaborative effort by Sri Lanka Tourism Promotion Bureau (SLTPB) and also the Sri Lanka Embassy in Singapore.

The Sri Lankan delegation at the ITB -Asia 2019

Sri Lanka’s participation was successful for the destination this year’s ITB – ASIA which was held in Singapore from 16th – 18th October, 2019. The Sri Lanka pavilion had a floor area of 45 sqm. The décor used to decorate the stand highlighted all tourism attractions of Sri Lanka which warmly welcomed the visitors and gave them a flavour of perfectly blended culture and heritage of the destination. The Sri Lanka pavilion was designed and constructed by official stand constructor – PICO, Singapore.

H.E Ms. Shashikala Premawardene, Sri Lankan Ambassador in Singapore, officially opening the Sri Lanka Pavilion at ITB -Asia 2019.

H E.Ms. Shashikala Premawardene, Ambassador for Sri Lanka in Singapore, ceremoniously opened the Sri Lanka Pavilion with the presence of and the officials of Sri Lanka Tourism Promotion Bureau and officials of Sri Lanka Embassy in Singapore on 16th October 2019, on the first day of the event by cutting the ribbon with industry members. Ms. Shirani Herath, Junior manager and market officer handling the Singapore market, represented the SLTPB.

Some of the foreign industry participants with Ms. Shirani Herath , Junior Manager and Officer in charge of the Singapore Market , SLTPB

Taking into consideration the importance of Singapore as one of the emerging tourists generating markets in Southeast Asia, Esna Holidays, Let’s See Asia, Green Holidays, Camlo Lanka Travels, Kamvelta Tours, Ya tours, Jetwing Travels, Why House, Rameca Travels & Leisure and Sri Lanka Convention Bureau participated as the co-exhibitors.

Visitors at the Sri Lanka pavilion

ITB-ASIA is a premier meeting place for the travel trade industry to create new partnerships and strengthening existing relationships with industry players in Singapore and across region. This massive fair showcases it’s member’s latest products, trends and destinations, attracting more visitors and bringing outbound travel agents, national tourist organizations, airlines, hotels and travel-related services together under one roof.

Discussions with Industry participants

This fair consists of marketing conferences and is a convenient meeting place for industry participants around Singapore and the region to promote their tourism products for the target segments.

Industry participants

All the co-exhibitors at Sri Lanka stand who represented Sri Lanka Tourism industry succeeded in strengthening existing businesses and establishing new business contacts throughout the fair. They were satisfied with quality of business contacts they made during the event. The SLTPB was also able to meet high profile representatives such as Mr. Andrew Hinshelwood, Vice President, Client Solutions – Lonely Planet, Mr. Mahendra Vakharia, President OTOAI (Outbound Tour Operators Association of India) and also representatives of Asia Travel Club, Singapore, TTG Asia Media Pte. Ltd, Singapore, Wanderers Leisure Travels Pvt. Ltd, Mumbai, House of Travel, New Zealand, webjet.com.au, Australia, Malindo Air, Singapore, and many more.

Handing over souvenirs to industry participants

The public and trade visitors also displayed a particularly keen interest in Sri Lanka as a tourist destination and their response was extremely positive. The positive progress achieved by Sri Lanka at ITB – ASIA 2019 confirmed its position as an important marketing instrument in the region for the local tourism industry.

Sri Lanka stall