In This Issue

• Travel To Sri Lanka : What it’s like to visit now during the COVID pandemic
• Tourism Institution in line with Manifesto
• Sri Lanka keeps borders open amid COVID 19 surge
• Sri Lanka Tourism holds Webinar for UK based tour operators and media
• High Five : Sri Lanka
• Brand experience key for travel marketing post-COVID
• What travel brands should do next
• 3 New Tourism Ad Campaigns Striking the Right Tone for These Times
• Rosewood recruits community leaders as collaborators in immersive initiative
• Top Countries for Sustainable Tourism: Embracing a Green Transformation for Travel Recovery
• Consumers find new value in luxury travel: Amex
• Travel & hospitality companies plan to shift budgets to bridge the customer experience gap

Travel To Sri Lanka : What it’s like to visit now during the Covid pandemic

CNN Journalist writes about her experience of holidaying in Sri Lanka with thehealth and safety protocols in place.

https://edition.cnn.com/travel/article/sri-lanka-travel%20covid-intl-hnk%20cmb/index.html?fbclid=IwAR1D__PzfF0zMJBzLTaNhK%20Gd0WlRJwz5KeZIzLo_x8PFsJg4khesz4r-NME

Tourism Institution in line with Manifesto

Sri Lanka Tourism Chairperson discusses the tourism institutions merger.

http://www.dailynews.lk/2021/04/19/business/246904/to%20urism-institution-merger-line%20manifesto?fbclid=IwAR1JW1LT7gFsHWI1JC_07lIKB1f%20LciIRjrNPzV8aq3IQ3-yBDY6ia3xNe3I

Sri Lanka keeps borders open amid COVID 19 surge

Sri Lanka remains opens for tourists, even amongst a rise in COVID numbers

https://www.ttgasia.com/2021/04/27/sri-lanka-keeps%20borders-open-to-foreign-tourists-amid-covid-19-surge/

Sri Lanka Tourism holds Webinar for UK based tour operators and media

Sri Lanka Tourism in collaboration with the Sri Lanka High Commission in the UK, held a webinar for UK based tour operators and media themed as ‘Hello Again: Sri Lanka, the next holiday destination for the UK tourists.

http://www.ft.lk/travel-tourism/Sri-Lanka-Tourism-holds%20webinar-for-UK-based-tour-operators-and-media/27-%20716621

High Five: Sri Lanka

Sri Lanka Tourism’s video ‘Remember Who We Are’ highlighted as 5 influential pieces of work from Sri Lanka.

https://www.lbbonline.com/news/high-five-sri-lanka

Brand experience key for travel marketing post-COVID

With demand for UK staycations this summer set to hit a ten-year high, the pressure is on travel brands hit hard during the pandemic to win British tourist pounds when COVID-19 restrictions are fully lifted – in June, if all goes well.

https://www.warc.com/content/feed/brand-experience%20key-for-travel-marketing-post-covid/1852

What travel brands should do next

Even though right now booking a holiday abroad could land you with a £5000 fine, travel brands are readying themselves for the prospect of resumption of service in the not too distant future.

https://www.warc.com/newsandopinion/opinion/what%20travel-brands-should-do-next/4173

3 New Tourism Ad Campaigns Striking the Right Tone for These Times

The rise of responsible travel messaging in marketing is a welcome next step, as destinations prepare for the return of large summer crowds locally, and international travelers keep a close eye on their favorite locales. Now's also the time to warn the ugly tourists.

https://skift.com/2021/04/20/3-new-tourism-ad%20campaigns-striking-the-right-tone-for-these-times/

Rosewood recruits community leaders as collaborators in immersive initiative

Hotel group Rosewood Hotels & Resorts is building a roster of tastemakers to highlight the community and cultural aspects of travel.

https://www.luxurydaily.com/rosewood-placemakers%20launch/

Top Countries for Sustainable Tourism: Embracing a Green Transformation for Travel Recovery

As travel begins to slowly resume, companies need to switch to more purpose-driven business models to stay relevant. This white paper can help players in the travel sector stay ahead of trends and learn how other companies are embracing sustainable strategies.

https://go.euromonitor.com/white-paper_Travel-and%20Tourism-21-03-12_Top-Countries-for-Sustainable%20Tourism.html

Consumers find new value in luxury travel: Amex

Wanderlust continues to build up among consumers, and many are ready to splurge on travel to make up for lost time during the COVID-19 pandemic

https://www.luxurydaily.com/american-express-global%20travel-trends-report-2021/

Travel & hospitality companies plan to shift budgets to bridge the customer experience gap

Adobe's Digital Trends 2021 report sheds light on how far travel and hospitality companies need to go to meet customers’

https://econsultancy.com/travel-hospitality-companies%20plan-to-shift-budgets-to-bridge-the-customer%20experience-gap/