Sri Lanka Convention Bureau (SLCB) the gateway to seamless event planning and execution in Sri Lanka, elevates Sri Lanka’s MICE industry marking a significant milestone for the Meetings, Incentives, Conferences, Events and Exhibitions (MICE) sector in the country.

MICE is an acronym for Meetings, Incentives, Conferences, Exhibitions and Events. The main purpose of MICE events is to create a networking platform for business, industry, government, and academic communities and engage in meaningful conversations. MICE Tourism Training Session for University/College students in Western Province, organized by Sri Lanka Convention Bureau (SLCB) was held at Hilton Colombo Residences on 3rd July 2025. Students from over ten leading Universities/Colleges actively participated, in this full day programme, brought together students and expert speakers from the industry comprising Mr. Tharindu Karunarathne, Dr. Shaffaath Amidon, Ms. Felicia Adhihetty and Mr. Dileep Mudadeniya. The event emphasized Digital Marketing, AI, creativity, innovation, sustainability and influence of Legacy.

The Sri Lanka Convention Bureau leads the development of Sri Lanka’s MICE tourism sector. The organization’s mission includes strategic policymaking, sector promotion, and fostering investment to position Sri Lanka as a premier global MICE destination. Through initiatives like MICE awareness programmes aims to showcase the islands’ vibrant potential to the world.

The Acting General Manager Mrs. Achini Dandunnage of Sri Lanka Convention Bureau gave the opening speech about its efforts to create collaboration and introduction to the educational session. 

Participants were not only inspired by expert-led discussions but also showcased their knowledge and creativity through group presentations, reflecting their deep engagement with the subject matter. Full attendance and active participation throughout the day underscored the success of the initiative. At the conclusion of the event, each student received a certificate of participation, recognizing their commitment to learning and future contribution to the sector.

Session in progress

All participants

Students presenting their group work