Sri Lanka Tourism Promotion Bureau (SLTPB), under The Ministry of Tourism and Lands welcomed World's Top Travel Influencer Nusier Yassin also known as ''Nas Daily'’ to promote Sri Lanka as One of Best Travel Destinations in The World to Travel. As part of this exclusive social media-based campaign with Sri Lanka Tourism Promotion Bureau, Nas Daily social platforms where they have over 67 million followers base worldwide, will be posting various destination promotional posts, videos and stories to inspire social media savvy global travelers visit Sri Lanka within upcoming seasons.

Making a statement on Sri Lanka Tourism’s collaboration with Nas Daily, Minister for Tourism and Lands Mr. Harin Fernado stated, key focus of this campaign is to promote destination Sri Lanka via mainstream social media platforms by reaching out to millions of international social media users and creating an excitement and influencing to visit the island within upcoming seasons. Also, this campaign expects to create multiple unique reasons to visit destination Sri Lanka and encourage travelers to come back for more.

Living in the era of digital media, travel influencers have emerged as powerful storytellers by inspiring billions of social media users around the world. Unlike traditional advertising campaigns, influencers marketing campaigns have become a game-changing strategy for destination promotions. Influencers create greater impact on inspiring modern-day travelers by acting as Digital Word of Mouth, while generating long lasting publicity for destinations. Their genuine and personal social media channels provide insights that traditional advertisements can’t replicate, making them a trusted source for travel recommendations.

Having average of 500 million views combinedly on social media (Facebook, YouTube, Instagram and Tik Tok) Nas Daily reaching up to 3.2 % of global population with 20 billion video impressions and generate 100 % organic views for their creative content. Nas Daily -social media content focused on incredible people, amazing places, unique inventions and impactful initiatives. Nas Daily platforms have over 67 million followers from worldwide. While maintaining over 30 + localize social media channels in different international languages, Nas Daily engage with vast diversity of social media users around the world, including: English, French, Spanish, Japanese, Chinese, Russian, Arabic, Portuguese, Turkey, Thai, etc. Having such a massive global follower base with major focus on segments such as travel, cultural exploration, current affairs and ability in reaching out to geographically diverse regions with different languages and cultures make Nas Daily is exceptional and stand out of all the other social media influencers in the world.

As part of the destination campaign with Sri Lanka Tourism Promotion Bureau, Nas Daily will be creating three unique tourism & related investment focused videos about Sri Lanka along with multiple other social media posts and stories. Over the 4 days compact filming schedule in Sri Lanka SLTPB’s International Media Team has taken Nas Daily Filming Crew to areas covering, Tea Plantations in Nuwara Eliya, Ella, Galle, Hikkaduwa and Colombo.

This campaign expects to generate a massive global attention towards Sri Lanka, by highlighting the country as a ‘’Must Visit Destination in The World’.

Visiting The Island for the 5 th time, Nuseir Yassin stated that ‘’Sri Lanka is like my second home. I had a great time here in Sri Lanka and definitely coming back for more’’. On his last day in Sri Lanka, Fans’ Meet & Greet was organized at the BMICH and over 500 die-hearted Nas Daily fans were appeared in the afternoon to meet Nuseir Yassin with gifts and Sri Lankan flags.

Chairman SLTPB, Mr. Chalaka Gajabahu stated that ‘bringing Nas Daily to Sri Lanka is a great achievement for us on 2023 and this campaign expect a greater promotional milage to our tourism industry as well as to the island as an immediate outcome. This is a part of our integrated tourism promotional campaign where digital media will be paying a grater role by addressing to millions potential travelers in the world’’.