Sri Lanka Tourism proudly showcased its vibrant offerings at Luxperience 2025, one of the most prestigious luxury travel trade events in the Asia-Pacific region, held from 7th to 10th October 2025 at the International Convention Centre (ICC), Sydney. The Sri Lanka Pavilion attracted exceptional attention from global buyers, luxury travel agents, and hoteliers, further strengthening the island’s positioning as a premier luxury travel destination.

A total of 14 leading Sri Lankan travel and hospitality brands joined hands with the Sri Lanka Tourism Promotion Bureau (SLTPB) to represent the country at this event. The participating partners included Pepper Life (Pvt) Ltd, Flameback Eco Lodge, Uga, KK Collection, Transco Travels (Pvt) Ltd, Tour Blue Holdings (Pvt) Ltd, Aitken Spence Travels (Pvt) Ltd, Abercrombie & Kent, Magical Isle Holidays (Pvt) Ltd, W15 Collection, Wild Beach Resorts (Pvt) Ltd, Cape Weligama (Pvt) Ltd, Anantara Hotels and Resorts Sri Lanka, and SriLankan Airlines.

Representing the Sri Lanka Tourism Promotion Bureau (SLTPB) at the event were Chami Lanka Gasanwage, Assistant Director – Marketing (Australia & New Zealand), and Darshana Charith Kaluthanthri, Assistant Director – Design, who professionally represented Sri Lanka Tourism and ensured a strong presence for the destination at this prestigious international forum.

Throughout the four-day exhibition, the Sri Lanka delegation conducted over 70 productive meetings directly with travel agents, hoteliers, and tour operators. Including engagements between the participating Sri Lankan companies and international partners, the event recorded more than 1,000 successful B2B meetings, marking one of the most impactful international appearances by Sri Lanka Tourism in recent years.

As per discussions held with Australian travel industry representatives, Sri Lanka continues to emerge as one of the most sought-after “hot bucket” destinations among Australian travelers. The country’s diversity in experiences, from luxury resorts and wellness retreats to wildlife, adventure, and heritage, resonated strongly with the Australian market.

Luxperience 2025 provided an ideal platform to strengthen trade relationships, explore joint promotional campaigns, and enhance visibility for Sri Lanka in the high-spending luxury travel segment. It also served as a valuable opportunity for Sri Lanka Tourism to gain market intelligence, analyze competitor strategies, and engage with new service providers for future global events.

Sri Lanka Tourism’s participation in Luxperience 2025 aligns with its strategic mission to expand market presence in high-value segments and attract discerning travelers seeking authentic, sustainable, and luxury travel experiences. With the resounding success achieved in Sydney, Sri Lanka Tourism looks forward to building stronger partnerships with Australian tour operators and continuing its journey toward positioning Sri Lanka as a world-class luxury destination in the global travel map.

The Sri Lankan Delegation

Meeting Industry stakeholders and counterparts

Promoting Sri Lanka as a global travel destination

Visitors at the Sri Lanka stall